Workshop topics

UNA and WAM Host Virtual Workshop on World Media Congress

JEDDAH. KAZINFORM – The Union of OIC News Agencies (UNA) organized on Monday, August 1, 2022 a virtual workshop for the benefit of its member news agencies to present the World Media Congress, in cooperation with the news agency of the emirate (WAM) and the Abu Dhabi National Exhibition Center (ADNEC), reports UNA.

Representatives of more than 40 news agencies from member states of the Organization of Islamic Cooperation (OIC) participated in the workshop.

The workshop introduced this global event, which will be hosted by the capital of the United Arab Emirates, Abu Dhabi, next November, under the patronage of Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Presidential Court, and with the participation of the elite of the media industry. both regional and international.

“The World Media Congress comes in light of the rapidly changing global media scene, whether in terms of production technologies or in terms of consumption of media and news content,” said Mohammed Abd Rabbo Al- Yami, acting director general of the UNA. .

Al-Yami stressed in his opening speech that news agencies must keep pace with these developments to preserve their role as a reliable source of information and strengthen their presence on the international news scene.

He said the World Media Congress represents an unprecedented opportunity for member news agencies to learn about global best practices in media and communications, and explore cutting-edge innovations, both in in terms of content production and moderation than in terms of building media platforms.

“We hope this workshop will turn into a tool to connect member news agencies with World Media Congress organizers and bring them closer together to benefit from the congress, contribute to its agenda and participate effectively in its workshops and exhibitions. ‘in a way that benefits member news agencies and educates them on the latest practices and methods in the media field,” he added.

For his part, Mohammed Jalal Al Rayssi, Director General of WAM, revealed in his speech delivered by Ali Yousef Al-Saad, Acting Deputy Director General of WAM, that the World Media Congress will bring together a global elite of the media industry media in the fields of journalism, radio, television, multimedia, digital marketing and artificial intelligence as well as innovation in social media content.

Referring to the expected outcomes of the congress, Al Rayssi pointed out that the congress, through its dialogue sessions and interactive discussions, will help identify opportunities and challenges for media institutions and companies, find solutions and innovations. effective, and describe future features that serve various aspects of the media industry.

“Furthermore, Congress will play a pivotal role in enabling innovative work and the process of reinventing business concepts in terms of the use of AI technologies and journalistic algorithms in the production of diverse media content,” he said. he adds.

Al Rayssi explained that regional media companies will benefit from their participation in the congress where they should be able to build a digital business model and develop it using technologies and applications with major companies in the region.

He said the congress will also benefit multinational media institutions by entering into strategic agreements and partnerships with global media institutions.

During the workshop, an introductory presentation was given by Nathan Waugh, Portfolio Manager (Capital Event) to introduce the World Media Congress and the opportunities it offers news agencies to access the media markets of the GCC and MENA region, conduct B2B meetings, network media industry players in a live setting, transfer media knowledge, discuss investment opportunities and build partnerships .

The conference accompanying the Congress, which is held under the slogan “Shaping the future of the media industry”, was also presented. It mainly covers three themes: investment and opportunities in the media, innovation and the latest technologies in the media, and youth and the future of the media.

The conference is expected to witness innovation talks, product launches, workshops and AI sessions with the participation of prominent international speakers.

In his presentation, Mr. Waugh said that the congress will be a haven for startups and will provide opportunities for individuals and companies to demonstrate their capabilities, noting that startups will also have the opportunity to showcase their business ideas to key stakeholders, investors and venture capitalists.

“The congress will also host a Hosted Buyers Program, designed to foster business opportunities between exhibitors and international and regional hosted buyers,” Waugh added.

The workshops also featured discussions between UNA member news agencies and World Media Congress organizers on how best to leverage the event.

Photo: una-oic.org

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