Workshop method

UBF organizes the first online workshop on ethical selling

Abu Dhabi, UAE: The United Arab Emirates Banking Federation (UBF) recently hosted its first online Ethical Selling Workshop, in conjunction with one of the region’s leading business and financial consultancies.

Dubbed “UBF Ethical Selling – Score/Collective Index for the UAE Banking Industry”, the workshop brought together over 75 participants from banks across the UAE, giving them a comprehensive overview of the ethical selling framework with a particular focus on regulations customer protection. The workshop also presented a detailed explanation of the approach required for the successful development of a Collective Ethical Selling Index, while providing UBF members with a clear roadmap on how to move this initiative forward.

The Director General of UBF, Mr. Jamal Saleh, commented on the importance of this workshop saying: “This event is part of UBF’s ongoing efforts to improve the performance of all its members’ staff and deepen their knowledge of ethical sales practices.”

He added, “We are constantly working to raise the bar for banking in the UAE, and to do that, we must always put customers first and adopt new ways to protect their best interests. With a clearer and deeper understanding of ethical selling, we can offer customers ethical products and solutions that better reflect our honest concern for meeting their needs, while adopting trustworthy selling practices and committing ourselves at the highest level of precision and transparency in the sharing of information. with them.”

The Ethical Selling Workshop promises to be one of many steps in UBF’s journey to develop an industry score to help members assess the maturity of the industry in terms of standards of ethical selling while defining additional initiatives that may enhance conscious customer practices in the future.


About the United Arab Emirates Banking Federation (UBF):

Established in 1982, the United Arab Emirates Banking Federation (UBF) is a professional representative body with 52 members operating in the United Arab Emirates. The UBF defends the interests of all its members and strengthens cooperation and coordination among them in order to promote and elevate the banking and financial ecosystem of the UAE for the benefit of the banking/financial sector, customers and the whole of the UAE economy..

The mission and objectives of the UBF are centered on the representation of its members and the defense of their rights. The UBF provides a platform for cooperation and exchange of ideas and opinions among its members and plays a major role in raising public awareness of the beneficial role and distinctive financial, economic and social contribution of members of the UBF in the UAE..

The UBF has a 9-member Board of Directors, representing major national banks in the UAE, of which HE AbdulAziz Abdulla Al-Ghurair is currently the Chairman. The primary responsibility of the UBF Board of Directors is to provide national strategic direction and overall oversight of UBF.

UBF also has a 26-member CEO Advisory Board, which oversees the implementation of UBF policies and the execution of initiatives, projects and activities. The CEO Council also makes the necessary directional decisions for the 25 technical committees and the 3 advisory committees of the UBF, which are in turn responsible for implementing all agreed mandates, under the aegis and direction of the General Secretariat. of the UBF. The 25 Technical Committees and 3 Advisory Committees also discuss all matters relevant to the banking and financial ecosystem of the UAE..

For more information, please contact:
Sooyin Lee
United Arab Emirates Banking Federation
Email: [email protected]