Workshop method

U+ Managing Partner Sean Sheppard to Host Innovation Workshop at [email protected]

Sean Sheppard, U+ Managing Partner

U+'s Sean Sheppard to Host a Workshop at InnoLead's Impact@NYC Conference

U+’s Sean Sheppard will host a workshop at [email protected]

U+ Managing Partner Sean Sheppard will share actionable insights on building a business at InnoLead’s [email protected] conference.

SAN FRANCISCO, CALIFORNIA, USA, April 27, 2022 / — U+, one of the world’s leading digital innovation companies, today announced that its managing partner, Sean Sheppard, will present at InnoLead’s Impact conference in New York ([email protected]) on May 18 at 11:45 a.m. EDT. [email protected] is the world’s largest gathering of leaders in business innovation, strategy, emerging technologies and R&D in large organizations.

Sheppard’s interactive seminar – Skills Building Workshop: How to Find Early Adopters: Initial Customer Profiling – aims to help business builders set themselves up for success in the first stage of their innovation initiatives. He will explain to participants what an early customer profile is, why it is important, how it differs from an ideal customer profile, and what steps companies can take to identify, target and recruit an early adopter cohort.

“The success of any new innovation hinges on adopting an early cohort of initial customers that you can ultimately leverage for scale,” says Sheppard, “I look forward to helping [email protected] attendees discover who these initial customers are, where they can be found, and how companies can talk to them in a way that saves them time and gets to their truth – critical information for completing the first stage of any idea who earn this right are better placed to get the resources, support and momentum their innovations need to gain momentum.”

During his session, Sheppard will unveil the valuable lessons and insights he and the U+ team have learned over many years of building and launching new businesses within large organizations. Sheppard is a globally recognized thought leader with over 20 years of experience bringing new products to market, including as the founder of 5X sales with three releases. In addition to helping hundreds of startups find predictable, product-market-ready revenue models, Sheppard helps global multinationals identify new applications for their existing technology portfolios, bring new products to market with profitable business models, and to organize and train the first self-managed products. lead the sales and marketing teams.

While innovation has become more critical to the survival of even the biggest companies facing disruptive startups, companies with the resources to do the most lack the structure and talent to innovate effectively and efficiently. To help businesses overcome these challenges, event organizer and U+ partner, InnoLead has designed this year’s [email protected] to focus on four key areas:

– Core innovation best practices
– Emerging technologies and new experiments
– Professional development
– Face-to-face meetings with other Impact participants and sponsors

[email protected] is designed for business leaders in innovation, strategy, design, emerging technologies, R&D and new product development. In addition to Sean and U+, session hosts will include executives from companies such as Delta Airlines, Pfizer, Carhartt, Citi Ventures and Williams-Sonoma.

“If you’re a business professional or are responsible in some way for your organization’s innovation results, you won’t want to miss Sean’s session at Impact,” says the CEO of ‘InnoLead, Scott Kirsner. “I know he plans to share many concrete concepts that will help you shape the future of your organization.”

In addition to fireside chats, workshops, and case studies, attendees are invited to attend pre-event activities and cocktails, as well as workshops full of opportunities to interact and pose. questions. [email protected] will also offer attendees the opportunity to schedule one-on-one meetings with other attendees, speakers and sponsors.

[email protected] will take place May 18-19, 2022, with some optional pre-event activities starting May 17 at 2 p.m. The venue is the Wythe Hotel, a converted factory in the Williamsburg neighborhood of Brooklyn. InnoLead also decided to make [email protected] smaller than past events, with a maximum of 125 attendees. While this limit will help create more opportunities for one-on-one meetings and small group discussions, it also means fewer tickets will be available than before. Anyone interested in participating in [email protected] can register at

About U+
U+ is a leading global digital innovation company specializing in enterprise research and development, initiating enterprise and startup innovations, and transforming digital ideas from Fortune 1000 companies into real products. Over the past 12 years, U+ has successfully realized more than 100 ideas with a total valuation exceeding $1 billion across multiple sectors including finance, energy, telecommunications, healthcare and automotive. For more information, please visit u.plusor follow U+ on LinkedIn.

About InnoLead
InnoLead is a fast-growing media and events company focused on helping the world’s biggest companies thrive. Since 2013, InnoLead has built the largest community of innovation, strategy and R&D executives in public and private companies, helping these executives strengthen their innovation programs; connect with helpful resources, solutions, and vendors; and engage with peers in innovative labs and workplaces around the world. For more information on InnoLead membership and events, visit

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Impact NYC / May 18-19, 2022