Organized by local talent management platform The Marvel – Be You, a panel discussion titled School of Influencers (SOI) was held at the Daily Star Center on June 11.
Presented by Daraz and powered by Burger King Bangladesh and The Daily Star, the School of Influencers (SOI) workshop was designed to educate content creators and social media influencers on how to build their personal brands.
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Out of more than 300 applications from across Bangladesh, SOI’s first batch selected 74 eligible creators and community leaders for the workshop.
With the theme of the panel being “The Rise and Fall of Influencer Marketing and the Positive Brand ROI Game”, the sessions addressed Bangladesh’s need for a platform where content creators and Social media influencers can receive help reaching relevant brands and ensuring a positive ROI.
The panel was moderated by Monsurul Aziz (Head of Corporate Communications, Nagad). Panel members were Shuvasish Bhowmick, Android ToTo Company, Kamrun Nahar Dana, Shihab Hasan Neyon, Rafayat Rakib, Sabira Mehrin Saba, Rad Sharar Bin Kamal (Manager, Affiliate Programs, Daraz), Mushroof Ahmed (GM, Burger King Bangladesh), Morshed Mishu and Shahriar Rahman (Toggle Editor, The Daily Star).
According to The Marvel – Be You, their workshops will be held quarterly and from each workshop the top performers will be awarded a contract by the organization.