The National Commission for Women, on May 18, 2022, organized a workshop on the “Capacity Building and Sensitization Program for Media Personnel” to draw attention to women’s issues and the representation of women in media. media.
The media plays a key role in raising awareness of gender issues and also in defining a narrative for ethical media coverage of gender-sensitive information.
To deliberate on these important topics, Samir Kumar, Head, Prasar Bharti News Services & Digital Platform, Aditya Raj Kaul, Editor-in-Chief, TV9 Network, Nisha Narayanan, CEO & Director Red FM & Magic FM, Kavita Devi, Founder Khabar Lahariya, and Vartika Nanda Head, Department of Journalism, Lady Shri Ram College participated as speakers/resource persons.
.@NCWINdiaThe ‘Capacity Building & Awareness Raising’ workshop for media personnel where various media actors are involved in an engaging discussion and training on women’s issues and the portrayal of women in the media. pic.twitter.com/g3ZZ6xl9Bj
— Prasar Bharati News Services पी.बी.एन.एस. (@PBNS_India) May 18, 2022
The speakers shared their vast experiences in journalism and focused on the representation of women in the media. Media professionals from different organizations shared their experiences during the open house discussion.
Speaking on the occasion, PBNS leader Samir Kumar talked about all the ways women can empower themselves to break stereotypes and prejudices as they are absorbed by society. “Entrepreneurship is the key, skills, not gender, should be the true marker of an individual,” the PBNS official remarked during a session on “Gender-sensitive indicators for media in operations and media content”.
During the same session, the editor of TV9 Network also raised a question about “how far we have come in terms of media dealing with gender-sensitive issues”. Kaul spoke about his media journey and the changes he has seen in the coverage of these issues.
The workshop was divided into three technical sessions; “Gender Indicators for Media in Media Operations and Content”, “Challenges Facing Women Media Professionals” and “Role of Media in Empowering Women”.
Special guest, Rajat Sharma, President and Editor-in-Chief of INDIA TV, applauded women in the media and said that despite the negative mindset in society, women in the country have reached great heights, not only in journalism but in all fields. He also said that there is a need to change the mentality of society and that the media plays a crucial role in this.
President Nisha Narayanan noted the challenges faced by female media professionals in their careers, from reporting on the ground to the availability of opportunities. Kavita Devi detailed her journey of creating an “all-women’s” media outlet, Khabar Lehariya, which chronicles the stories of rural women.
Vartika Nanda, as a professor of journalism, spoke at length about educating media personnel from the ground up to create a generation of knowledgeable professionals who deal with gender-sensitive issues in a sensible and sensitive way.
The workshop aimed to encourage media actors to dedicate more platforms to addressing women’s issues and stories of women’s empowerment and leadership and to conduct programs that inform the public about women’s rights and available remedies in violation of these rights.