Workshop course

Mangaluru: St Joseph Engineering College Holds Workshop on Business Model Canvas

Press release

Mangaluru, April 10: The Electronics and Communications Engineering Department of St Joseph Engineering College (SJEC), Mangaluru held a three-day Business Model Canvas workshop from April 4-6 on campus. The tailor-made hands-on workshop brought together engineering and management students as well as faculty members who were introduced to the Business Model Canvas and its implications with a focus on the financial aspects of running businesses prosperous.

Dr. Dasharathraj K Shetty, Associate Professor in the Department of Humanities, MIT Manipal, and Sathyendra Bhat, Placement Officer and Head of Training and Placement at SJEC, Mangaluru led the intriguing sessions over the course of 3 days.

Opening the workshop, Dr. Rio D’Souza, Director of SJEC, emphasized the need for engineers and managers to be multidisciplinary. He said it is essential even for engineering professors to be well versed in business plans, as a good proportion of graduate students seek entrepreneurship as a career choice. He felt that such events can indeed go a long way in helping the entrepreneurial ecosystem of the institution.

Dr. Dayakshini, Head of Electronic and Communications Engineering Department, spoke about the changing industry and the need for students to get accustomed to financial nomenclatures and business models to excel in championships. reputable industry-sponsored engineering and seed funding.

In his presidential address, Father Wilfred Prakash D’Souza, Director of SJEC, said Business Model Canvas helps companies look beyond spreadsheets, market research and financial projections and is used even by technology giants like Microsoft, GE to give products a competitive edge. Also present for the inauguration were Father Alwyn Richard D’Souza, Deputy Director of SJEC, and Organizing Secretary Glenson Toney.

Dr. Dasharathraj Shetty moderated the workshop for the first two days where he talked about converting an idea into an invention and highlighted the need for innovation to make it a viable product in the market through several examples and group activities. Sathyendra Bhat took over the proceedings on the last day through a case study on the Business Model Canvas.

The workshop ended with the presentation of the Business Model Canvas pitch which was judged by Dr. Anjali Ganesh, Professor, Department of MBA, SJEC. The models presented by Akhtar Ahsan Sayeed from mechanical engineering and Nireeksha Shetty from MBA-IEV have the merit of being the best pitch of the workshop.

Concluding the workshop, Organizing Secretary Glenson Toney explained how Business Canvas can help with engineering and management projects. The workshop supported by the SJEC management brought together more than 25 participants from the engineering and management sectors and acquired the know-how of the Business Model Canvas.