Workshop course

Khimji Ramdas’ Eshraqa Launches Knowledge Sharing Workshop for SMEs

Muscat: In a unique initiative, Eshraqa, the social development arm of Khimji Ramdas, organized a consultative knowledge-sharing workshop, in collaboration with the Taiseer platform, to help SMEs representing Oman at the Expo Dubai 2020 underway.

Entitled “Marketing, Advocacy and Market Growth”, Eshraqa’s first knowledge sharing workshop, was organized as part of Khimji Ramdas’ vision to propel Omani SMEs to the forefront through various progressive initiatives. It was held under Tasees, Eshraqa’s Entrepreneurship Academy, with the main objective of providing a platform for SMEs to assimilate the concepts of marketing and promotion and familiarize them with the procedures involved in the implementing these concepts while planning their marketing strategies.

10 SMEs, representing businesses in fishing, honey manufacturing, incense products, perfumery, technology, clothing as well as natural skin care products and cosmetics, benefited of this interactive hands-on workshop, which gave participating entrepreneurs an up-close and personal look at the different facets of growing the market through marketing and promotion strategies.

Highlighting the importance of the workshop for SMEs, Nailesh Khimji, Director of Khimji Ramdas, said, “Our main objective behind this vast program is to create new avenues to show our responsibility towards society and raise awareness in the SME sector. SMEs and emerging micro-enterprises. businesses to find their niche at events like Expo 2020 Dubai. Through Eshraqa, we have repeatedly demonstrated our commitment to Omani society, in line with the priorities of Vision 2040. This bodes well for our broader goal of proactively contributing to the country’s economy and future development. We believe in equipping our fellow entrepreneurs with relevant and resourceful skills that are essential to market and promote their products and services. »

Reiterating similar sentiments, Nada Bassam, CEO of Taiseer Platform, said, “We are grateful to the Sultanate General Commission for Expo 2020 Dubai for facilitating a host of initiatives for Omani SMEs, as part of their participation in the Expo. We are delighted to have collaborated with Khimji Ramdas, and I would like to take this opportunity to thank the Eshraqa team for supporting SMEs through this knowledge sharing session. SMEs have certainly benefited from this program and we look forward to more collaborative initiatives in the future. »

For Nadeem Ahmed, Program Facilitator and Chief Consultant for Tasees and Eshraqa Mentors, the workshop proved to be the right platform to expose facets of marketing for local SMEs. “Since its inception, Tasees has endeavored to assist in the process of building a culture of sustainable entrepreneurship, while meeting Oman’s futuristic economic goals through innovative interventions. We are delighted to have partnered with Taiseer to support SMEs representing Oman at Expo 2020. We believe that with the right support and assistance, these participating SMEs can prove their potential to significantly boost the country’s economic growth. and position Oman globally. front.”

The timely and carefully planned workshop received an overwhelming response from participants. During the program, they were able to identify and constructively apply techniques for value proposition creation, segmentation, targeting and positioning of their product offerings with the support of the Eshraqa team. Participants, some of whom will be further aided by Tasees and Taiseer Platform, were delighted to have taken part in such a stimulating exercise, which challenged them to think about their products in a way they had never done before. .

Appreciating the range of topics covered in the program, participating entrepreneur Samah Hamood Al Mahrouqi, from Yomecare Company, said, “It was a very insightful program, helping us to understand the concepts of marketing. I am grateful to Taiseer for this wonderful initiative and to the entire team at Eshraqa and Khimji Ramdas for giving us this opportunity to learn. It will definitely help us to grow our business.

Another participant, Sulaiman Hamood Al Sumri – from Al Rahiq Almakhtoom honey production and retail company, said: “This program has been extremely beneficial in getting us to understand and define our project objectives and ways to achieve them. We learned first-hand from marketing professionals about the crux of developing and executing effective marketing strategies. »

To further enhance the participation of Omani SMEs in Expo 2020 Dubai, Eshraqa, in association with the Taiseer platform, will organize a new session on “Business Modeling”. This second knowledge sharing exercise will help entrepreneurs analyze, visualize and test the commercial viability of their business using proven business modeling tools.

With this series of knowledge sharing sessions and other support facilities offered, Khimji Ramdas aims to play a role in the growth of SMEs in Oman, helping them become active contributors to Oman’s Vision 2040.

© Press release 2022