LUDHIANA: In the wake of the growing importance of digital marketing materials for the promotion and sale of goods and services, a workshop for business houses in the city was organized by the Chamber of Industrial and Commercial Enterprises (CICU). In this workshop, representatives from dozens of small, medium and large companies participated to gain knowledge on the latest digital marketing trends and how to use them effectively.
Upkar Singh Ahuja, President of CICU, said, “Given the ever-increasing importance of marketing tools, we are constantly encouraging the industry to change its marketing structure from traditional marketing to digital marketing, also known as online marketing. CICU hosted a month-long course on Digital Marketing with Business Boosting Strategies. More than 20 participants from different sectors of the industry took part. The course was delivered under the guidance of Komal Chopra, a certified digital marketing expert. Chopra explained to attendees how new and transformative technologies affect business and how to grow business through effective digital marketing strategies.
Ahuja also added, “The course also covered important aspects of digital marketing such as structuring the digital marketing plan, website planning and creation, domain registration and hosting, optimization of on-page search engines, writing strategic content for websites, designing landing pages using wordpress, Google Business Ads Optimization Form and WhatsApp integration on website etc All the participants gave positive feedback on the course and already many businessmen, who could not attend this workshop, have started to approach us to organize another session soon.
According to Pankaj Sharma, Secretary General of CICU, “Digital marketing is the key to success these days as every business, big or small, benefits immensely from promotion and advertising on social media platforms. However, getting the right result by investing money in the right place is always a big challenge and that’s why we have organized this workshop for business people so that they can learn about digital marketing and how to do it. to use for the growth of their business.